“It’s rare that you find a team that fits so well with your immediate needs, so the stars were truly aligned here.”Brian and Justin moved from their New York City headquarters to San Francisco to lead marketing and growth across if(we)’s entire portfolio, which includes Tagged, Hi5, Fandom, and new social streaming site We Chill.
Kunzika joined Google’s Virtual Reality practice as an engineer in residence.
The three friends only had a 0 marketing budget but possessed plenty of faith that they’d found the answer to the specific dating woes that affected black millennial daters and those looking to meet them.
Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .
For those who want to see a more colorful array of options, Soul Swipe swoops in to the rescue.
With the tag line, “black dating done right,” Soul Swipe allows you to meet available singles in your community with a simple swipe to the right.
There are many Black dating services to choose from.
As technology continues to boom, finding love is no longer constricted to dimly lit bars or awkward blind dates.
Now, all you need is a smart phone to find the mate of your digital dreams.
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When the topic turned to online dating, the three began to discuss the difficulties that their peers were facing when trying to meet people on Tinder and other apps.“For many of our friends of color, particularly black men and women, the experience on mass-marketing dating apps like Tinder and Match was unfulfilling, and at times degrading,” says Justin Gerrard.