But the internet has changed in the past ten years, and Nerve is apparently trying to change with it.
The new site has no pleading personals, no questionnaires, no algorithms, according to the ' "Bits" blog.
According to The San Francisco Chronicle in 2005, "Mobile dating is the next big leap in online socializing." with most users falling in the under 35 age range.
Some experts believe that the rise in mobile dating is due to the growing popularity of online dating.
The majority of the users on e Harmony, on the other hand, are over 35, and are less likely to be fluent in the ways of the social web.
"The story of online dating has become about algorithms and not about having fun with people online," said Mills.
On Grindr, users meet each other based entirely on physical proximity.So your message doesn't communicate, "I'm really into you." It means only, "I'm here, you're here, what do you say?" In years past, online dating sites vied for domination based on the genius of their algorithms."We're moving away from the algorithm era into the social era.This is a dating site that reflects how the Web has changed." Singles in their 20s and early 30s are also often looking for good times more than "the one," and so prefer the freedom to pick their partners.Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They can date on their handset, it's all about letting people decide what path is best for them." A recently published study shows that currently 7.8 million singles in the UK search for a partner online every month.