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However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.

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It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.A great diversity of online dating services currently exists.

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