But is this a trend that could change the very nature of romance and turn long-term commitment into a thing of the past? There is striking evidence to suggest that the web is causing social change.Traditionally, women might have had one or two boyfriends before getting married; now, they are encouraged to date lots of people in a quest to find a perfect partner.With an unlimited number of other people on offer via the internet, there’s little incentive to work it out if things get tough.And with the cloak of anonymity the net provides, it’s never been easier to be unfaithful.‘The internet has opened up this sense of “Where do I stop? ‘In previous generations, people met a partner and accepted they wouldn’t be perfect in every aspect, but internet dating is like a chocolate box that never stops giving.In the real world, a person is a package and you might not notice their eye colour, but online you cross off people for the most base physical reasons.You become judgmental.’Professor Harry Reis, who led the research into the efficacy of internet dating, said that skimming over the profiles and pictures of hundreds of potential mates encouraged a ‘shopping’ mentality.
But after one serious heartbreak and hundreds of pounds spent on subscription fees, love still eludes her.‘In many ways, internet dating is a great way to meet people, but it’s such a whirlwind of highs and lows,’ she says.‘I’ve met some lovely men, but I’ve also met many who lied about themselves and their intentions.’Her experiences are mirrored by many women, who find that internet dating is great if you want a casual fling, but not for anything longer lasting because there are so many dishonest men seeking cheap thrills.Today, nine million Britons will log on to look for love.But as long as you follow some basic internet “keep safe” tips, you’ll largely be protected from any nastiness.One tip I’m happy to provide: if you’re going to meet ANYONE in a real life situation, always aim to make your first meeting together during the DAY (e.g. If your date turns out to be a psycho, axe murderer, ugly or smelly, you can get away safely before it’s too late.Internet dating can be fun, and I’ve personally known people who have found their perfect mate online.