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Those behind the idea say it's a time and money saver, because daters can connect from wherever they are, avoiding travel time to meet someone and keeping cash in their pockets."Skype started the whole genre change and Face Time took it into mobile," says Marc Lesnick, founder of i Date, a dating industry conference and trade show."Face Time already proves that the model works."Instamour founder Jason Sherman of Philadelphia says competition is increasing because "people are into the real-time aspect of face-to-face meeting on an app before spending the time and money and commitment to meet in person.""Got a minute? Real-time video dating from your phone," touts Flikdate's website.Using social data, Tinder anonymously finds people nearby that like each other and connects them if they are both interested.

Among those in this growing field are Dating.fm, Flikdate, Video Date and two newbies launched last fall -- View N Me and Instamour.The business models vary, but free to the user is a common thread for the video experience.Some charge a fee for certain amounts of chat time. View N Me, for example used to charge for a one-month basic membership that allows users to view messages, request dates, join speed dating sessions and participate in one-on-one video chats. Safety is a particular concern, and companies deal with it in different ways. Getting past the static photos and wordy profiles so characteristic of dating websites and even some mobile dating apps, the addition of live video chat gets right to the chemistry of in-person interaction, say companies offering the service."Technically speaking, it was not possible as recently as two years ago. Now, we're at the very beginning, but it's about to come into its heyday.Match, the largest dating site in the world, pioneered the online dating category when it launched on the Web in 1995.

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