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Dating and marriage thus involve much more than love alone: China’s marriage market dynamics seem to based more on strategy than romance.

China’s online dating market offers a myriad of possibilities for women to look for a partner. Perfect based on location, age, looks, education and financial standing.

Especially for women, the pressure to get married is very real.

’, a derogatory term for single women that has been hyped in the media for years.

They even offer the option for third-party agencies to confirm their with a mass wedding of thirty couples.

Throughout the years, Baihe has brought together thousands of people.

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These male ‘escorts’ can be arranged through , China’s biggest e-commerce platform.

These apps, that generate revenue through paid membership or advertising, are not only serious business for their creators.

Innocent flirting aside, many users are seriously looking to get settled.

Momo, one of China’s most popular dating app, has become known as a ‘one-night stand’ app, used to look for casual sex rather than long-term commitment.

There are also companies taking advantage of the fact that so many single men and women are desperate to find a partner.

Currently, there are around 20 million more men under the age of thirty than women in the same age category, which could lead to 30-something-million eligible men not being able to find a bride in 2020.

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