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Whatever your vision of your site is Website Builder have you covered.
They will allow you to take a copy, so you'll have live profiles, but they won't let you take their profile, and their membership income.
On the whole, when you look at the amount of money it costs to set up customer service and deal with keeping a site cutting edge, the white label dating services generally offer a great alternative to software.
Then it needs supporting, bug fixes, and most importantly, you need to build the service to critical mass. Someone walks into your freshly built dating shop and they look around.
There are even custom designed templates designed specifically to build a dating web site.
Our website builder tool is the easiest in the industry to launch a website.
Then take some time to sketch each page of your own web site before you actually build a dating web site.
They can IM, they can select and gather prospective matches and do a compatibility test... The people you have on your shelves are unresponsive because you stocked your shop with old stock. Consequently, the person who just walked into your shop is not impressed. I recommend starting with a white label dating service.
People who have been married for three years, people who have moved onto other dating sites... If you have it in your mind that you want to eventually start your own service, you should negotiate with them up front about the terms for eventually pulling a copy of the profiles of the members you generate into the network, away for yourself.
In addition to these custom templates, there are a great many templates and designs that can be modified to build dating web site.